![]() ![]() As a whole, this name carries a simple yet rich connotation of “the sparkling amber”, communicating a glorious and beautiful brand image of a premium German beer to Chinese consumers. It is also a symbol of fortune and status, giving the beer a premium sense. 星 means “star” and “sparkling”, while 琥 suggests “amber”, associating with the color and packaging of beer brand. After three rounds of creation and linguistic check, the name 星琥 was selected from more than 30 candidates. Labbrand, the leading China-originated global brand consultancy, worked closely with Schöfferhofer to create the new Chinese brand name. Schofferhofer Pineapple is a Witbier style beer brewed by Binding-Brauerei AG in Frankfurt am Main, Germany. While it doesn’t say radler anywhere on the bottle/can, the description makes it clear this is a beer/flavored drink mix and, since it checks in at 2.5 percent ABV and is German well, yep. In order to establish strong development in the Chinese market, Schöfferhofer commissioned Labbrand to create a new Chinese brand name that could convey the unique identity and values of the brand. ![]() The live yeast gives bottle conditioning guaranteeing a. However, it faced issue of brand recognition due to a similar name 雪夫 of its competitor Schaumhof. Schfferhofer German Wheat Beer Hefeweizen is brewed in Bavarian tradition using wheat malt. ![]() Schöfferhofer entered China with its initial Chinese name 雪芙豪夫, which was a direct transliteration of its original brand name. In the same spirit, Schfferhofer Weizen became the new benchmark in German wheat beer brewing by being the first wheat beer brewed outside of Bavaria. As the first wheat beer brewed outside of Bavaria, Schöfferhofer has proved to be one of the most successful German wheat beer brands, which include numerous award-winning and innovative variations in flavor. Schöfferhofer is a sub-brand of Radeberger Group, the largest brewery group in Germany. Schofferhofer Hefeweizen Grapefruit Bier is a Hefeweizen style beer brewed by Binding-Brauerei AG in Frankfurt am Main, Germany. SHANGHAI, 22 JANUARY 2017 - Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 with strong brand differentiation in China. ![]()
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