![]() ![]() This story was reported from Los Angeles. (BRPROUD) Two beverage industries giants, PepsiCo and Boston Beer, have announced a partnership to create an alcoholic Mountain Dew drink. It contains zero caffeine, no added sugar, 2. ![]() As an American, I’ve repeatedly encountered the same issue when. MTN DEW lovers of legal drinking age can experience the bold, citrus flavors of the soft drink they know and love with 5 alcohol by volume (ABV). The Unitest States’ overall beer volume declined 2.8% even with the total alcohol consumption increasing to its highest rate in nearly two decades, according to industry tracker IWSR. During my travels around the internet, I’ve discovered root beer has a fairly bad rap outside of the United States, as its signature essence is apparently pretty similar to the go-to flavoring agents found in cough syrup in many other countries. The beer company, the creator of Sam Adams and Truly, overestimated the hard seltzer care and was hit with a steep reality check - with the stock falling more than 32% since January.ĭespite alcohol consumption increasing during the coronavirus lockdown, the beer business has been struggling. RELATED: White Claw to launch hard seltzer with higher alcohol content ![]() In late July, Boston Beer stock took a nosedive, seeing a drop in shares over 20%, putting the company on pace for one of the worst percentage declines on record. Months later, in June, Pepsi filed a trademark application to sell Rockstar-branded beer and hard seltzer. The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.Ĭoca-Cola’s beverage, which hit shelves in March comes in four unique flavors: exotic pineapple, strawberry guava, tangy lemon-lime and tropical mango.įollowing Coca-Cola’s entrance into the alcoholic beverage marketplace, Pepsi’s CEO told analysts the company would consider creating an alcoholic drink. ![]()
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